ReinventingErica.com » blellow http://reinventingerica.com Because Who Wants to Fail in Obscurity? Sat, 31 Jul 2010 19:05:04 +0000 en hourly 1 http://wordpress.org/?v=3.0 The SXSWi 2009 Wrap-Up Post Part I http://reinventingerica.com/2009/05/08/the-sxswi-2009-wrap-up-post-part-i/ http://reinventingerica.com/2009/05/08/the-sxswi-2009-wrap-up-post-part-i/#comments Sat, 09 May 2009 02:06:33 +0000 Erica http://reinventingerica.com/?p=613 Erica OGrady & Pistachio Rock SXSW

Wowsers.  This is a long time coming, and I’m sure I’m going to miss stuff…but here’s my best shot at Part I of a SXSWi Wrap-up Post.  We’ll start with Pre-SXSWi, Thursday & Friday.

For me, like most years, SXSWi started long before March.  I had the awesome opportunity to serve on the SXSW Advisory Board for a brand new program called the SXSW Accelerator.  This is Southby’s version of Demo or TechCrunch50 (40, etc).  In fact, one of my client companies ended up as a runner-up in the program.  Congrats to Blellow, and thanks to Chris Valentine & Hugh Forrest for asking me to be on the board.

I also had a Pre-SXSW/Some Other Pre-Conference dinner with Mandi Leman, Veronica Jordan, Chris Brogan & Jay Berkowitz

chrisdinner

I got to Austin on Thursday night, and was rooming with Tara Hunt & Jen Myronuk across from The Austin Convention Center.  As expected, I couldn’t go 2 feet without running into someone I knew.  But that’s the power of SXSW ;)   It’s like one huge High School Reunion – only you actually like all the people in attendance.

Friday was my Un-Birthday Party.  What’s an Un-Birthday Party…well it’s when you turn 30 in January but decide not to have your party until March so all your friends from all over the world can come!  I hired a company called The Go Game to host an adventure with me and my friends.  Think part Scavenger Hunt, part Mission Impossible, and part Comedy Improv – The Go Game Has it All!  MORE PHOTOS HERE

larock

tara

mark2

Thanks to everyone for coming out and celebrating my birthday with me.  I love you all!  Especially those of you who flew in early just to come and then slept in and missed it (I’m looking at you Pete & Michelle…hehe).

After my Big 3-0 Birthday Bash, I had lunch with some dear friends including Paige Craig, Joanna Lord, Pete Cashmore, Michelle DeForest, and I met Sarah Townsend.  Definitely a great pre-start to SXSWi.

Friday night I decided to stay in and conserve my energy for the next day.  Oh and I almost forgot – I also caught Chris Heuer in a Skirt!

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